Modules and Activities
First Week (19-23 June): Business Context and Company Presentations
The first week is dedicated to the company presentations and team formation. Over the week, the c-level managers of the partner companies meet the whole group of participants to discuss their incumbent challenges. Towards the end of first week the group is divided in temporary teams that work on different challenges to test the team dynamics.
Second Week (26-30 June): Design Thinking Methodology
At the beginning of the second week, participants are divided in multidisciplinary project teams that work on a specific challenge. Over the week, participants explore how to use the sprint methodology and design thinking as processes to better understand and reframe the corporate challenges, generate ideas and evaluate innovative solutions, using problem-based learning and radical collaboration.
Third Week (3-7 July): Idea-Market Fit
The third week is dedicated to the project work and the teams engage with mentors and companies to refine their approach to the challenge. This week is highly interactive and experiential, with several activities on the field (product/service prototype and testing, customer insights, feedback implementation) as well as inside the companies for the interaction with the c-level management and the relevant stakeholders.
Fourth Week (10-14 July): Make Innovation Happen
In the last week participants focus on the projects finalization. Special mentors help the participants implement visual thinking and language skills to give a final shape to the project and effectively communicate the results to the companies and make sure the ideas get through in the corporate environment.
Final Day (17th July): Pitch your ideas
The teams pitch their solutions to the top management of the challenger companies.