The Companies

I think that it’s very rare to be given the possibility of entering this small to medium realities in Italy that do some very specific products [...] Italia Innovation Program opens the doors to these realities that you often are incapable of seeing. And these realities have a story and a history that is amazing. The question is how do you make that history keep being relevant in the years to come.
— Edoardo Zegna - Head of Omnichannel Retail at Ermenegildo Zegna

The challenger companies are content partners in the learning experience. 
We select companies that are leaders in the Made in Italy business sectors and are representative of the Italian excellence.
We involve companies that are willing to challenge themselves before challenging you, and that believe there is a value in mixing perspectives and sharing ideas.
Also, we’re involving those that think there is a lot to learn from young entrepreneurial minds like you!

We will announce the next summer challengers in early 2017.

Past challengers include:

FASHION
Salvatore Ferragamo
Ermenegildo Zegna
Italia Independent
United Colors of Benetton
Diesel Jeans  
Moncler

FOOD
illycaffè
Domori
Rigoni di Asiago

WINE AND SPIRITS
Santa Margherita Wine Group
Casa Vinicola Zonin
Distillerie Nardini
Distillerie Fratelli Branca

ARTS AND CULTURE
La Biennale di Venezia
Palazzo Grassi e Punta della Dogana

DESIGN
BonottoEditions
Molteni&C

HIGH-END MANUFACTURING
Selle Royal
Carraro


RICCARDO ILLY, ILLY GROUP CHAIRMAN

BENEDETTA ZEGNA, ERMENEGILDO ZEGNA TALENT MANAGER

ETTORE NICOLETTO, SANTA MARGHERITA CEO

JEAN-PIERRE WILLEMSEN, DOMORI CEO