Mitch Sinclair

Mitch is a Design Director at the IDEO Cambridge studio, where she works with teams to bring to life the emotional core and psychological underpinnings of our designs. At the heart of her craft is the ability to concept and design cross-platform experiences that drive behavioral impact. With a background in cognitive and behavioral psychology and sociology, her passions are grounded in Social Dynamics, Artificial Intelligence, and design for the subconscious and conscious mind.
During her time at IDEO, Mitch has led projects as varied as redesigning the digital citizenship and immigration experience for the U.S. Government, crafting behavior change initiatives for large players in the healthcare industry, and designing new brand and customer experience strategies for companies in consumer goods, financial services, fashion, entertainment, and education. 
Before joining IDEO, Mitch was the Creative Director and a Partner at the agency Hunt&Gather, leading the design of digital and physical experiences for brands like MTV, Puma, Bravo, ESPN, Harvard, Keds, Scholastic, and Nickelodeon.

More about IDEO:
IDEO is an international design and consulting firm founded in Palo Alto, California, in 1991. The company has locations in Cambridge (Massachusetts), Chicago, London, Munich, New York City, Palo Alto, San Francisco, Shanghai and Tokyo. IDEO employs the design thinking methodology to design products, services, environments, and digital experiences. Additionally, the firm has become increasingly involved in management consulting and organizational design.
IDEO has worked on projects in the consumer food and beverage, retail, computer, medical, educational, furniture, toy, office, and automotive industries.