John A. Bruce is a design strategist, educator, and filmmaker. He is Assistant Professor of Strategic Design and Management at Parsons School of Design, and Director of the Design Strategy program. He is also co-founder of the strategy firm Forward Mapworks, as well as the architecture and design firm super-interesting! He earned a BFA from the School of Visual Arts, and an MBA in Sustainable Systems from Pinchot University. He is President of the Board of Trustees at the Robert Flaherty Film Seminar. John was a Fellow (2015/16) at the Graduate Institute for Design, Ethnography, and Social Thought at The New School. He serves as lead strategist for the tech start-up the Light Phone. An installation of his project End of Life, with collaborator Paweł Wojtasik, was exhibited in September 2016 in Los Angeles by Equitable Vitrines; and the feature film End of Life will premiere in 2017. End of Life is the product of four years spent by Wojtasik and Bruce with five individuals at various stages in the process of dying.