Italy as a Campus
We take you inside the production facilities of leading Italian companies that unveil the secrets of their value creation and show the meticulous attention to details in the quality-centric production processes.
We take you where tradition is respected and is the cornerstone around which new knowledge is constantly created.
Benetton Marketing and Communication Research Center - Treviso
Fabrica is a communication research center, integral part of the Benetton Group and it was established in 1994 by Luciano Benetton.
Fabrica is a 17th-century villa, restored and significantly augmented by renowned Japanese architect Tadao Ando. This project included the creation of study areas, laboratories, offices, facilities such as a library and auditorium, a cinema, meeting and refreshment areas. The use of natural elements, such as light and air, as part of the architecture reaches its climax in the huge elliptical piazza, excavated eight metres deep.
The Pedrignano Barilla Headquarter is the world's largest pasta production plant, counting more than 120 meters of production line, producing 1,000 tons of pasta a day.
In the ‘30s, in love with the beauties of nature and deeply rooted in his own land, the textile industrialist launched a formidable program of environmental reclamation around Trivero (Biella), where the Ermenegildo Zegna wool mill is still operating. Oasi Zegna, a freely accessible nature park covering around 100 km2 between Trivero and Valle Cervo in the Biella Alps, in Piemonte, was created in 1993 as a natural development of Ermenegildo Zegna’s “green thought”.