Make your Summer an Entrepreneurial Journey by leading the innovation of Italian companies.

Make your Summer unforgettable with a month-long fully-immersive learning experience in Italy: a unique entrepreneurial journey where a selection of the most iconic Italian brands challenge international talented students coming from the best Universities of the world to lead the innovation of their business and productive models.

Summer Program Dates
Start: Monday, 19th June 2017
End: Monday, 17th July 2017

2017 Professors and Mentors


Jake Knapp

Google Ventures

Jake Knapp is best known as the New York Times bestselling author of Sprint. As a design partner at Google Ventures, he has worked with over 100 startups including Nest, Slack, 23andMe, and Flatiron Health. Previously, Jake worked at Google (where he co-created Hangouts) and Microsoft (where he led design on Encarta). He is currently among the world’s tallest designers.

Vincent Stanley


Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. He currently serves as the company’s Director, Patagonia Philosophy, and he is a visiting fellow at the Yale School of Management.

Bill Burnett

Stanford University

Bill Burnett is the Executive Director of the Design Program at Stanford. He directs the undergraduate and graduate program in design at Stanford, both interdepartmental programs between the Mechanical Engineering department and the Art department. He holds a number of mechanical and design patents, and design awards for a variety of products including the first “slate” computer.


David Schonthal

Kellogg School of Management - Northwestern University and IDEO

David Schonthal is Associate Professor of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management where he teaches courses in new venture creation and creativity, and leads the school’s internal startup accelerator - the Zell Fellows program. He is also a Director in the Business Design practice at IDEO, an award-winning innovation consultancy.

John Bruce

Parsons School of Design - The New School

John Bruce is the Director of the Strategic Design & Management BBA program and Assistant Professor Strategic Design & Management at the Parsons School of Design. John’s work as a designer, media maker, and strategist involves ethnography and systems-thinking, and is dedicated to supporting projects for positive economic and social impacts.


Peter Boatwright

Tepper School of Business - Carnegie Mellon University

Peter Boatwright is Professor of Marketing and New Product Development at the Tepper School of Business at Carnegie Mellon University. He is also co-Director of the Integrated Innovation Institute. He is co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products and Built to Love – Creating Products that Captivate Customers.


Robert J. Jackson

Columbia Law School

Robert J. Jackson Jr. is a Professor of Law and director of the Program on Corporate Law and Policy at Columbia Law School. His research emphasizes empirical study of executive compensation and corporate governance matters. Before joining the faculty in 2010, Jackson served as an adviser to senior officials at the Department of the Treasury and in the Office of the Special Master for TARP Executive Compensation.


Cynthia Benjamin

Stanford University and Singularity University

Cynthia Benjamin has recently been the Director of Design and Innovation at the Thrive Foundation, with responsibility for developing the Foundation’s innovation tools and R&D efforts. Previous roles included Director of Innovation at IMS Health, Design Engineer at IDEO, and founder of Samson-McCann. She is currently a Lecturer at Stanford University, at the University of San Francisco and at Singularity University.


Mitch Sinclair


Mitch is a Design Director at the IDEO Cambridge studio, where she works with teams to bring to life the emotional core and psychological underpinnings of our designs. At the heart of her craft is the ability to concept and design cross-platform experiences that drive behavioral impact. With a background in cognitive and behavioral psychology and sociology, her passions are grounded in Social Dynamics, Artificial Intelligence, and design for the subconscious and conscious mind.

Stewart Thornhill

Ross School of Business - University of Michigan

Stewart Thornhill, Executive Director of the Zell Lurie Institute for Entrepreneurial Studies, serves as the Eugene Applebaum Professor of Entrepreneurial Studies and the Managing Director of the Zell Lurie Commercialization Fund. He joins Ross from Ivey Business School at Western University in London, Ontario, where he served as the executive director of the Pierre L. Morrissette Institute for Entrepreneurship and a member of the faculty, focused on strategy and entrepreneurship.

Sam Potolicchio

Georgetown University

Sam Potolicchio is a Professor specializing in government, leadership and political communications.
He serves as Director of Global and Custom Education at Georgetown University and Distinguished Professor and Department Chair of Political Communications at the Russian Presidential Academy of National Economy and Public Administration (RANEPA).

Liat Aaronson

IDC Herzliya and Marker LLC

Liat Aaronson is the Chairwoman of the Zell Entrepreneurship Program at the Interdisciplinary Center (IDC) Herzliya, a leading private university in Israel. She leads the curriculum development and teaches at MEET (Middle East Education through Technology) an organization that brings together outstanding Israeli and Palestinian high school students for a shared learning experiences in technology and entrepreneurship.

Italy as a Campus


Benetton Marketing and Communication Research Center - Treviso

Fabrica is a communication research center, integral part of the Benetton Group and it was established in 1994 by Luciano Benetton. Fabrica is a 17th-century villa, restored and significantly augmented by renowned Japanese architect Tadao Ando.

Barilla Headquarter


The Pedrignano Barilla Headquarter is the world's largest pasta production plant, counting more than 120 meters of production line, producing 1,000 tons of pasta a day.

Oasi Zegna


In the ‘30s, in love with the beauties of nature and deeply rooted in his own land, the textile industrialist launched a formidable program of environmental reclamation around Trivero (Biella), where the Ermenegildo Zegna wool mill is still operating.  Oasi Zegna, a freely accessible nature park covering around 100 km2 between Trivero and Valle Cervo in the Biella Alps, in Piemonte, was created in 1993 as a natural development of Ermenegildo Zegna’s “green thought”.